Digital advertising and marketing: only the best ideas worldwide, since 2003

The shadow QR code

on May 2, 2012 by Martina Comments

Here comes a new integrated campaign made in South Korea that uses mobile to drive retail and e-tailing sales. Don’t give me the stink eye just because you saw QR code in the title of the post. Read on. The idea is pretty smart, and not too geeky, considering the popularity of QR codes in the country. Read more…

File under: mobile marketing, qr codes, south korea

Dunkin’ Donuts Flavor Radio

on March 30, 2012 by Martina Comments

From South Korea, a jaw dropping campaign that mixes radio, ambient and a (not so light) touch of Big Brother. In order to increase awareness of Dunkin’ Donuts as a coffee brand and drive traffic to the stores, coffee aroma atomizers got installed on commuters buses in Seoul. The machines were triggered every time the Dunkin’ Donuts radio ad was played, releasing in the air a light coffee aroma to reinforce the sensory connection and experience with the brand. Read more…

File under: ambient marketing, cool, radio advertising, south korea

Pimples you (might) like

on July 20, 2009 by Martina Comments

From South Korea, a website with a nice interface to talk about a topic that is not so nice: acne. Cleocint is an antibiotic used to treat the problem, and as you can easily imagine, it is not an easy product to promote.

Usually to talk about pimples agencies either come up with something extremely funny (and disgusting) or extremely serious. In Cleocint’s case we see a different approach, probably more childish, but surely interesing and definitely not disgusting.

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