Tag archives: starbucks

Mondays can be great

Do you hate Mondays? Do you hate getting out of the after an amazing relaxing weekend to go back to the crowded world and a stressful job? Well, Starbucks is trying to make your Mondays look a little better. A discounted Latte might not be what you’ve been dreaming of, but it’s a good start, and this video by AMV and Brand New School definitely does a nice in picturing the first day of the week in a different, more positive light. Read more…

The Lady Gaga digital domination

Starbucks and Lady Gaga. Amazon and Lady Gaga. Google and Lady Gaga. Farmville and Lady Gaga. Twitter and Lady Gaga. She’s everywhere. She’s a master of online branding across all platforms. In case you missed something, let’s try to recap, even if I don’t even know where to start. Ok, let’s begin with the easy ones… 1. She recently reached 10 millions followers on Twitter. A new record ever. 2. Yesterday she decided to sell her new album for one day on Amazon for $1.99, granting a boost of visibility to Amazon’s cloud service that eventually collapsed (best promo ever…)!

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Drinks & apps

On Facebook, a few months ago you sacrified your friends for a burger. Now it’s time to get them back by offering them an icecream. Through the social network Starbucks is giving away 20,000 coupons for a free pint of icecream everyday.

A good example of coupon marketing 2.0 that might become pretty annoying if the things gets too popular among the wrong brands. I like the idea because I think it will work pretty well as a recruitment campaign for the Starbucks Fan page, and you know how important it is getting to be able to engage with consumers (in the right way) on their own pitch.

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Starbucks, it’s Red, again

Starbucks is online with its new Christmas campaign: it’s Red Again. The site is nice. I know this sounds like a simplicistic (silly) comment, but it’s really what I think. I mean, it’s nice in the sense that to me it delivers a nice Xmas experience. It’s not innovative, it doesn’t come up with a new crazy creative concept, but it works perfectly to feel Christmas coming. You can send personalized cards to your friends and you can explore (and share) Christmas traditions from around the world. I also very much like the design which is warm and somehow vintage. The agency behind it is Wieden + Kennedy who worked together with Odopod for the development.

What Makes Coffee Good?

Starbucks has launched a minisite to explain what makes coffee good. Coming from the city of Illy Caffe’ and being my father a “barista” the site immediately got my attention. I think they created a nice online experience to take people “behind the scenes”. Content is divided in four sections and presents videos, tips and pictures and some interactive tools to explain the “brewing process”. The site was created by Second Story Interactive.

Another “Red Cup” for Starbucks

This year Starbucks is again online with its Christmas minisite named “The Red Cup“. Created by Wieden + Kennedy the site presents every day a fresh Xmas related tip. From tree decorating to fire building and ice skating, Starbucks provides you with all the indications to get the best out of Christmas time. The Red Cup is online since the beginning of November, and it’s part of an integrated marketing strategy Starbucks carries out every year during the holidays season. The site features an “emotional” approach and surely delivers an excellent brand experience. On his blog Paul Williams share some behind the scenes of the campaign. Also on AdWeek you can read more about the effort. What is curious to me is that here in Europe the most famous “red cup” is actually the Nescafe one…

Starbucks: The Red Cup

We don’t hear often about Starbuck’s ads, usually they prefer to market their products in other ways, but this time they have decided to take the Christmas season seriously. As Lewis Lazare wrote on the Sun Times about one month ago, Starbucks has run a major Christmas season teaser campaign in the New York Times. The Internet also plays a role in their marketing effort: there is a web film “The Red Cup“, developed by Creature which represents the filmed extension of an idea that is running in the real world in which Starbucks red holiday venti cups have been attached to taxi cabs and unmarked cars. Well done for Starbucks, from no ads to guerrilla and viral marketing, also in the coffee business you need to keep running…