Digital advertising and marketing: only the best ideas worldwide, since 2003

Clouds over Cuba

on December 12, 2012 by Mark Comments

“We choose the moon” project brought back this sort of documentary storytelling that allows new generations to revisit past events evolving day by day as the original things happened. Read more…

File under: Clouds, crisis, Cuba, Cuban, documentary, missile, storytelling

Every week, if not more often, a new time-lapse video is released on Vimeo and picked up by bloggers like us. As I already confessed several times, I love the technique, which becomes even more fascinating when combined with tilt shift treatments. But this is where the problem sits. If time-lapse becomes just a trendy technique, and tilt shift is a fancy treatment, than all is just about aesthetics, with the story is relegated to the background. And this is when, in my opinion, time-lapse videos become boring déjà vu. Read more…

File under: storytelling, time-lapse, video of the day

BLA BLA - An Interactive Tale

on August 24, 2011 by Mark Comments

Vincent Morisset’s BLA BLA is an interactive tale that explores the fundamental principles of human communication. The user makes the story possible: without interaction the characters remain inert, waiting for the next interaction. The user clicks, plays and searches through the simple, uncluttered scenes.

Morris Lessmore: iPad2 story telling

on July 12, 2011 by Tim Comments

Fantastic Flying Books by Mr Morris Lessmore

Many remember the Alice in Wonderland and Touching Stories apps as benchmarks for interactive storytelling on the iPad. The iPad2 brings a natural progression with The Fantastic Flying Books of Mr. Morris Lessmore, by the film makers at Moonbot Studios.

Agencies and the art of storytelling

on February 8, 2010 by Martina Comments

Posting cool stuff on Adverblog is getting more and more difficult. I mean, I think the time of cool microsites is almost over. I was discussing the topic with some friends in Amsterdam the other day. To be successful and to be meaningful, you need to do more than a website. You need to connect it with the offline world, and surely you need to create a story worth being noticed and shared through social media. Paid media is no longer enough to drive traffic. And, in the same way a good/creative website doesn’t make a campaign successful if you don’t build an integrated action around it. So, getting back to the point, to become a cool campaign we can write about, you need to tell us a story that goes beyond sharing a link.

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