If you’re a chewing gum brand, the latest trend is to put online a site that takes consumers “inside your factory”. After the Trident (Europe) brilliant example a few months ago, now it’s Stride Gum‘s turn to open the doors of its production facilities. As you can easily expect, the site is all about branded entertainment, with quite a lot of content to explore if you have some time to waste (and this can be the case today, since it’s Friday…). I especially enjoyed the Ping Pong Factory Challenge…
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