For four years, each day Daniel Disselkoen took the same tram to art academy. Why would you then look out the window with curiosity when there is no reason to expect anything new? He decided to change the daily journey for his fellow passengers and himself. Read more…
Here’s another interesting project from the same students behind Ray-Ban Bright Light. It’s a smart idea that creates engagement and earns attention about animal cruelty in horse racing. I like the fact that they have turned the problem on its head and used the betting system itself to get their message across.
Not sure I would classify this as an advertising project, but for sure it’s a social action that takes great advantage of creative thinking. Keep the meter running is initiative by Miami Ad School SF student Bennett Austin. Bennett placed a bed in a parking space on Haight St in San Francisco to draw awareness to a small, local homeless youth shelter that lost 1/3 of its funding that year. Read more…
In Singapore punctuality among young generations is not a very diffused virtue. To correct this bad habit and promote DHL’s ability to always deliver on time, Uni Lee a student at the LASALLE College of the Arts come up with the DHL Friend Express concept. Select friend, date and appointment time and send a DHL service to pick him/her up to be delivered perfectly on time to your date.
Ray Ban Bright Light is a funny (concept) mobile app that will help you finding the sunny spots in your city, the places where you can enjoy the sun without the visual noise of the buildings. No more shade on your way! This app helps people to get the most out of the sun and their sunglasses. Read more…
Let’s be honest, when you’re walking around the city and someone asks you for a donation, most of the times you don’t not even try to check if you have change in your pockets. But when you’re go through security at the airport, you cannot escape. You need to pull out the coins and put them on the tray. And that’s exactly where the American Red Cross should ask you for support. Read more…
We’re back this week featuring a Student Project. This idea for Lonely Planet comes from the Miami Ad School Berlin. Lalita Salgaokar and Freschta Sahibi created a concept for a Facebook app that will help you connecting with Friends of Friends around the world and experience the places you’ll visit with the help of a local. Read more…
Time to share a new Student Project of the week. This time we give space to a beautiful 1 minute animation short movie made in Ireland created by The Animation Hub, a collaboration between staff and students of The Irish School of Animation, the Trinity College’s Graphics, Vision and Visualisation Group and the animation studio Giant Creative.
The Student Corner is back! Ilya Malyanov and Christian Feist of the Miami Ad School Europe Berlin have came up with an amusing concept for Burger King: the Olympic Whopper, the world’s first burger grilled on real Olympic fire.
Felix Meyer, Pascal Monaco, Torsten Strer are the brilliant minds behind “The Ultimate Hitch Cookbook”, an animated book containing the recipes for Alfred Hitchcock’s classics.
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