Digital advertising and marketing: only the best ideas worldwide, since 2003

Meet Kawasaki and Mr Nigel “Salty” Graves

on August 17, 2007 by Martina Comments

Sweepstakes and trivia are among the “saddest” tools in online marketing. Give me your data, answer a few silly questions and if you’re lucky you’ll win something. I realize for a lot of brands collecting consumers’ information is crucial to run their business, but I still think sweepstakes and trivia are good when done offline, in a supermarket, and not in the “interactive” media by definition. In this case Kawasaki has shown there is still soom room for sweeptakes online. To promote their new KFX 450 they haven’t taken the approach “gimme your data I might give you a prize” but, rather “have some fun, gimme your data and I might give a prize“. There is a sensible difference in the two ways of running the promotion, and I appreciated the choice of using an improbable Mr Nigel “Salty” Graves to engage the audience. Of course, such a site is definitely more expensive than a simple html form, but how many brands can afford doing something online forgetting about the “branding” side of the project? The agency is Fuse Interactive.

File under: kawasaki, online promotion, sweepstakes

Sweepstakes: the key to email marketing

on October 28, 2003 by Martina Comments

Sweepstakes are a primary motivating factor in getting consumers to sign up for email marketing campaigns. A recent study by eMarketer, reported today on Center for Media Research says also that the main factor which drives consumers away from email marketing is the excessive frequency of messages.

File under: email marketing, sweepstakes

Ford F-150 online promotion

on September 5, 2003 by Martina Comments

A one day online ad blitz to promote the new F-150. This is the Ford idea to present to the Web its new F-150. As explained on AdWeek, rich media ads have been running yesterday on the main portals such as MSN, Yahoo! and AOL. There was also an online sweepstakes to actually win the pickup truck.

File under: ford f-150, online ad blitz, sweepstakes

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