Digital advertising and marketing: only the best ideas worldwide, since 2003

Lipton Ice Tea launches “rich” campaign

on May 16, 2005 by Martina Comments

In Switzerland Lipton Ice Tea is getting ready for the crucial season for its sales with an advertising campaign which includes Tv spots, billboards and in-store promotions. Persoenlich (in German) reports mobile marketing is also part of the effort, with a “text to win” game which gives away an incredibly rich series of prizes: 5 yellow DaimlerChrysler Voyager branded Lipton. Given the prizes, you can really tell the initiative runs in Switzerland… The agency behind the campaign is JWT+H+F.

File under: lipton ice tea, switzerland

Rich text&win game for Lipton Ice Tea

on May 16, 2005 by Martina Comments

In Switzerland Lipton Ice Tea is getting ready for the crucial season for its sales with an advertising campaign which includes Tv spots, billboards and in-store promotions. Persoenlich (in German) reports mobile marketing is also part of the effort, with a “text to win” game which gives away an incredibly rich series of prizes: 5 yellow DaimlerChrysler Voyager branded Lipton. Given the prizes, you can really tell the initiative runs in Switzerland… The agency behind the campaign is JWT+H+F.

File under: lipton ice tea, mobile marketing, switzerland, text&win

MMS pictures will become stamps in Switzerland

on February 2, 2005 by Martina Comments

Swisscom Mobile, the Swiss Post and The Communication Museum have launched a cool initiative to engage users with MMS. In English it would be called “Swiss Mobile - A Country on the Go” in German it’s “Swiss mobil - Ein Land unterwegs”. The three partners are going to create the first series of stamps made with photographs taken with camera phones. Swiss citizens are asked to send their own pictures which will be then displayed on www.mms-stamp.ch. Site’s visitors will express their vote with an SMS. The best four pictures will be issued as stamps for the collection.

File under: mms, stamps, switzerland

Volvo thinks about mobile marketing

on January 11, 2005 by Martina Comments

Volvo is no doubt a Company that believes and, most of all, invests in new media marketing. We have seen excellent Volvo’s campaigns on the Web, and now we find the car manufacturer testing mobile marketing’s potentials. In December they have presented a mobile-based competition giving away an V50 to a lucky winner in Switzerland. Mobile users who wanted to participate just had to text V50 plus their postal code to a dedicated number. They then received a special number and the indication of the closest Volvo dealer. By visiting the dealer and presenting the code, they received some immediate prizes and they have been automatically allowed to enter the Christmas draw where the V50 was assigned. In Spain they are currently running a wireless marketing campaign to provide its clients with information on its S80 Premium Drive. By texting “Volvo” plus the preferred combustible type and their postal code to the number 5676, users will receive directly on their mobile a bunch of information on the closer Volvo dealer and a list of the available models at such location. As Diario IPmark reports (in Spanish) the campaign is currently running only in Madrid and Barcelona. If it proves successful, the initiative (supported by MyAlert Marketing Interactivo) will be extended to the rest of the country.

File under: mobile marketing, S80, spain, switzerland, v50, volvo

Swiss m-tickets for trains

on November 17, 2004 by Martina Comments

Text and buy your train ticket to travel through the Swiss Federal Railway. NZZ Online reports Switzerland

File under: m-tickets, switzerland, trains

Catch the Tigra with an MMS

on November 14, 2004 by Martina Comments

The launch of the new Opel Tigra TwinTop has been promoted in Switzerland with a multi-channel campaign created by Trio. The initiative has included an advergame and a smart MMS-based guerrilla marketing game to engage people around the country. People who signed up with their mobile received an SMS alert saying the new Tigra car was in town, the ones who were able to take a picture of it could then send an MMS to enter a competition and win a car. To find out more about “Catch the Tigra” you can read the case study on Trio’s site (opens a .pdf in French).

File under: guerrilla marketing, mms based competition, switzerland, tigra

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