Digital advertising and marketing: only the best ideas worldwide, since 2003

Site Targeting debuts on AdWords

on June 17, 2005 by Martina Comments

Inside AdWords announced yesterday Google has eventually launched a new Adwords feature that allows the targeting of ads by site. It will be now possible to: - target sites and not just keywords - animated image ads are available within site-targeted campaigns - site-targeted campaigns allow advertisers to bid for a placement on a CPM basis Learn more here.

File under: adwords, google advertising, targeted ads

Yahoo! the Life Engine

on January 11, 2005 by Martina Comments

Marketers listen up: Yahoo! targets specific online audiences like no other does (or, at least, this is what they say). Medipost says a new print and online campaign will target media buyers and marketers explaining the precision of Yahoo!’s advertising systems. The online campaign is dedicated to Yahoo! as a Life Engine. Developed by WPP’s Soho Square it presents Yahoo! clients wearing t-shirts with specific ad-related messages.

File under: targeted ads, Yahoo!

USAToday.com to Offer Audience Segmentation

on September 11, 2003 by Martina Comments

USAToday.com has launched a new program to help its advertisers to target different readers segments online. AdWeek reports, saying that Tacoda Systems’ Audience Management System will be used to create Web users profiles and therefore target them with the most appropriate ads.

File under: targeted ads, user segmentation

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