Digital advertising and marketing: only the best ideas worldwide, since 2003

Uniball, if fonts could speak

on May 14, 2013 by Martina Comments

Ever wondered what message are you implicitly sending when you use Comic Sans as a font? To (inappropriately) quote McLuhan, I’d say the font is the message, and this series of videos for Uniball does an awesome job educating us on typefaces and messages tone of voice. Read more…

File under: best, south africa, tbwa, Uniball, video

Occupy IKEA

on January 25, 2013 by Martina Comments

Occupy to get attention, occupy to claim your rights. Sometimes, not always, this is a strategy that pays back… At least it did in this case in Portugal, where TBWA staged an occupation of the IKEA’s store in Lisbon to spread the news of its newly launched online store also serving the island of Madeira. Read more…

File under: ambient marketing, best, ikea, portugal, social media, tbwa

Experience marketing: Hunger Delivery

on May 15, 2012 by Martina Comments

Food delivery services used as an advertising media. At first, it doesn’t sound like a super innovative idea, but bear with me, because I’m not talking just about printing your promotional message on the cover of the pizza box. After the spectacular Alcatraz campaign in Spain, today we have another execution that uses food delivery to create an experience and not just deliver an advertising message. Read more…

File under: experience marketing, paraguay, pizza delivery, tbwa

The pizza emergency button

on March 29, 2012 by Martina Comments

From Dubai, a very fun and smart concept: the Pizza emergency button. It’s a Bluetooth enabled fridge magnet to push every time you want your favorite pizza delivered to your home. The magnet is not for everybody, but just for VIP clients, the most loyal customers of Red Tomato Pizza. Read more…

File under: dubai, pizza, tbwa

Lego puzzle

on September 6, 2011 by Mark Comments

Really like this print campaign from Lego. As always it’s the simplicity and design that make it fun.

Agency: TBWA, Costa Rica

Can you save the world? Bring it on!

on August 23, 2011 by Martina Comments

French railway service SNCF, has just launched a brilliant online campaign to promote its sponsorship of the American Film Festival in Deauville as well as its train service that connects Paris to the beautiful village in Normandy. It’s like a disaster movie. With the climax, the hero who looks like Bruce Willis, the embarrassed/embarrassing military and a mission to accomplish. Watch the trailer and give it a try. Can you save the world?

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