Tag archives: tequila

Mobile marketing, lemon and… Tequila

From the UK, the news of a successful mobile marketing campaign run by Tequila brand Cuervo. According to Netimperative it achieved a surprising 80 percent response rate in a promotion giving away tickets for a night-club party. The call to text was diffused through PR, print and outdoor advertising in London. As Kirianne Green, Brand Manager at Cuervo explains, mobile communication is probably the best way to get in touch with people who like club-music:

“By using text message invitations as part of our campaign we allowed our target audience to communicate with us in a way that best suited them, which ensured impressively high response rates.”

File under: mobile marketing, tequila

Enpocket and Tequila, partners in mobile marketing

Big advertising and direct marketing agencies are getting ready for the mobile challenge. Tequila, for example, has announced today it has joined forces with Enpocket to integrate mobile in its direct marketing activities. The alliance, which is thought to be the first of its kind in the industry, means that Enpocket’s mobile marketing technology and experience in delivering campaigns for over 400 brands since 2001, is accessible to TEQUILA\’s global network of 48 offices in 34 countries. Peter Larsen, CEO, Enpocket commented:

“We are delighted to be driving this step change in the industry by joining forces with one of the biggest global agency networks. For mobile marketing to succeed it needs to be integrated effectively with traditional customer acquisition and retention activities. Our relationship with TEQUILA\ means global brands can now take full advantage of the benefits mobile can deliver.”

File under: enpocket, mobile marketing, tequila