Digital advertising and marketing: only the best ideas worldwide, since 2003

Pepsi Max Test Drive. New hit, old recipe ?

on March 14, 2013 by Laurent Comments

Another test. Another prank.

With already 7M views in 2 days, you probably already watched it. But what does it tell ?

Virtual test drive for Toyota IQ

on January 14, 2009 by Martina Comments

Toyota Europe has recently launched a virtual test drive for its IQ model.

The website, created by the flash gurus at North Kingdom and Illianced allows users to drive the car through a futuristic landscape while discovering the main car features.

The website is very nicely developed with a clean and simple design however, in my opinion, the experience results a bit too cold and “anesthetized”. Especially when you try to sell a city car, I think you should play a bit more with positive/amused feelings.

File under: test drive, toyota europe

Twingo test drivers wanted

on August 12, 2007 by Martina Comments

In Belgium, Renault Twingo is looking for a new test driver. The selection process is currently taking place in a Twingo Lab located somewhere in the countryside where a crazy professor and his humble assistant are testing the potential candidates. You can also participate in the selection, you just need to sign up filling a form to be enrolled. It’s an amusing experience and the tests you have to overcome are not as easy as you might presume at first sight. I’m still stuck with the second trial, and I’m becoming quite addicted (of better, annoyed) to the fact I don’t manage to move to the third test.

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