Tag archives: the guardian

The Guardian & the Three Little Pigs

British newspaper The Guardian is out with a major campaign to promote the concept of open journalism across media. The point of view chosen to deliver the message is absolutely surprising and fantastic. BBH London created an ad based on the Three Little Pigs, envisioning how the paper would cover the story of the pigs’ arrest for killing the Big Bad Wolf. Read more…

File under: BBH London, the guardian, three little pigs

The Guardian targets US users with satyric ads

Tribal DDB London has created an online campaign for The Guardian Weekly publication, geo-targeting US users with the objective of raise subscriptions from overseas. Using animated banners and skyscrapers Tribal DDB satirises the egocentric agenda of America’s largest television broadcasters. Matt Law, account director at Tribal DDB comments:

“For a US audience, the strongest selling point of the Guardian Weekly is its impartiality and the international perspective of its editorial coverage. Turning these characteristics on their heads formed the basis of the ads creative.”

File under: online advertising, the guardian, tribal ddb