I did a mistake the other day with this post. The website promoting the horror movie Hills Have Eyes features two advergames: 1. One (very scary) game for Australia, created by Soap Creative. 2. One (Schockwave) game for the US, created by Jetset Studios. What will you do to promote an horror movie? You will first put online a minisite, and then add a two scary advergames. Easy, isn’t it?
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