Tag archives: the yankee group

SMS: it’s a question of point of view

A recent report by the Yankee Group presents a comprehensive and detailed picture of the wireless youth market in the US. As a European I’m always glad to read such kind of research to find out the difference between the two continents. However I’m also always surprised by the results which underline the fact we are living two different wireless worlds. Let’s take SMS for example. The Yankee Group says that text messaging is the most used service in the US, with 43 percent of all young adults sending/receiving at least one text message a month. In Europe this sounds almost funny, on the same kind of report you would have read: ” text messaging is the most used service, with 43 percent of all young adults sending/receiving at least one text message a day if not even a hour”.