Digital advertising and marketing: only the best ideas worldwide, since 2003

Flash mobs are hot (again?)

on April 16, 2012 by Martina Comments

When it comes to flash mobs, the recap of the initiative is most of the times more relevant, from an advertising standpoint, than the flash mob execution itself. The buzz generated through social media and the number of views on Youtube are the metric that can really make the difference and judge the success or failure of an idea. Last week we posted on Facebook, and we share again here, a fun initiative made in Belgium that got almost 20 million views on Youtube. Read more…

File under: flash mob, funny, tic tac

Tic Tac and Talk

on October 6, 2004 by Martina Comments

Syzygy has developed the new online presence of Tic Tac, featuring the claim “Tic Tac and Talk”. The site invites users to interact with the brand, attending special events in the sections “Dance”, “Enjoy”, “Dress” and “Celebrate”. Tictac.de also presents “The Tic Tac Story” a journey through 30 years of Tic Tac’s history.

File under: tic tac

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