Digital advertising and marketing: only the best ideas worldwide, since 2003

MMS casting by Tim

on November 26, 2004 by Martina Comments

To become famous, all you need is a mobile camera phone. Italian carrier Tim has launched an MMS based casting to discover new “movie talents”. The competition is divided in two parts: users can text a 20 seconds video with an interpretation of their favourite movie character, getting the chance to win the participation in a movie. The other option is to send a picture, in this case the best one will win a photographic book by Claudio Porcarelli. The initiative will be supported by a promotional tour around the main Italian cities.

File under: casting, mms, tim

Melody Card by Ferrarelle

on November 18, 2004 by Martina Comments

Italian carrier Tim and Buongiorno Vitaminic have created “Melody Card Ferrarelle”, a card inside the 6-bottles pack of Ferrarelle mineral water, with a code to get a free ringtone. Pubblicit

File under: ferrarelle, ringtones, tim

Tim condemned for spam

on July 3, 2004 by Martina Comments

Italian carrier Tim has been condemned to pay a 1000 � fine for having spammed a user from Naples. It’s the first time in the country that a firm is charged for mobile unsolicited messages. Actually, Tim has been fined for “privacy violation”, since the promotional sms had been sent without a user’s written permission.

File under: mobile spam, tim

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