Tag archives: top spenders

Italy, search engines… what?

Ad Maiora, one of the top European agencies specialized in search engine marketing has just released the results of study on web site visibility of the top 100 Italian ad spenders that invest in traditional media. According to the analysis, almost two out of three sites analyzed are lacking adequate direct links from search engines, with the consequent result of not factoring high in the search engine results. By an original methodology, the study consolidated the optimization, visibility and popularity values, and produced a map of online visibility levels for analysed sites, showing that only 25% have equilibrate values among adopted parameters. Mauro Lupi, Ad Maiora’s President, commented: “We think that this research could represent a motivation to companies investing in traditional advertising to exploit their websites more profitably.”

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