Really nice short film and social tie-in made by Intel and Toshiba to show that every day you wake up different but one thing always reamins constant, and you could play the lead role. Watch the film first (6 mins) and then watch the ‘making of’ after. Thanks Clement Lam for the tip. Read more…
Only ten days to go before the Rugby World Cup 2011 kicks off. And even if rugby hasn’t the global media potential of football, it still has the power to attract a lot of fans and brands’ attention in the key countries where such sport is king. So I would say, it’s a great time to see great creativity. In this post I’ve tried to collect the TVCs that have been released over the past few months to celebrate the event plus some golden goodies from the past. Please send me you suggestions for additional ones, as I’m sure I’ve missed a lot of them. Read more…
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