Digital advertising and marketing: only the best ideas worldwide, since 2003

KLM Dream Catcher

on September 28, 2013 by Mark Comments

Following on from the February release of KLM’s Must See Map is this new travel aid. The tailor-made travelling service cross-references data from 12 different global services such as Trip Advisor, Yelp, Google etc and allows users to plan trips based on thousands of recommendations from other humans. Read more…

File under: best, klm, travel

Reverse pitch process

on July 24, 2013 by Bridget Comments

I find this proactive approach to new business by Fantasy Interactive (Fi) very interesting. Most pitches are called by clients, asking the agency to present a vision for the brand or business. Fi have flipped the situation. They’ve simply published a vision for how the travel & aviation sector could be improved online.

Heineken Departure Roulette

on July 20, 2013 by Mark Comments

Heineken extends ‘Voyage’ campaign with ‘Departure Roulette’ recap video via W+K NY. Your itinerary’s fine, but Heineken think a last minute change of plans is much more exciting. They found a few people at JFK Airport who’d agree. Would you play Departure Roulette? Read more…

File under: best, heineken, travel

Smarter way to book

on March 14, 2013 by Mark Comments

Cool filters on this new site for Escape Flight which has been specifically designed to inspire people in the big cities, who are looking for a last minute sunny getaway. Nice filtering

KLM Must See Map combines social media with print

on February 13, 2013 by Mark Comments

This is a really nice idea that brings online and real life together very well. KLM Royal Dutch Airlines recently launched a new global social media campaign: KLM Must See Map, made by friends. The online campaign, currently running in 24 countries, enables visitors to create a personalized city map, filled with tips from their friends. Participants will receive the high-quality printed city map at home – all for free. Biggest issue is that it takes three weeks to get it which ruins the idea if spontaneous travel is your thing.

Video of the day: I love people

on March 22, 2012 by Martina Comments

In case you need some inspiration to start following your dreams or simply to remember to be yourself everyday, this is the perfect video to watch. Read more…

File under: inspiring, travel, video of the day

Aruba’s Stop Time campaign

on November 29, 2011 by Mark Comments

Beach and holiday ads have been done to death but it’s nice to see some ideas rather than JUST a beautiful beach with a hot couple. An IDEA. TA DAAA… Read more…

File under: aruba, travel

Move, Learn and Eat

on August 5, 2011 by Tim Comments

Remember WalkUSA’s animation of the Walk Across America guy? These mates here have walked across the globe and assembled their shots into one continuous experience of our beautiful world. The three films have exploded on Vimeo, add to the view count of Move, Learn and Eat and wait for them to appear (modified) in an ad for STA Travel (specialist for student travel) soon. Read more…

File under: STA travel, Students, travel

Bacardi Murmansk Route

on October 30, 2007 by Martina Comments

Four groups of friends are currently travelling across Europe paid by Bacardi to reach Murmansk, Russia. The project is called Bacardi Murmansk Route, the travellers have left early this month from the sunny Tarifa, they have more than 6.000 km to go across with only €1,400 each and a locked case with worthy and misterious content they will get to know only if they finish their trip. As Bacardi explains in the press release, it’s not a race, it’s not a competition, a homage to the travelers’ spirit of freedom. Each group has its own blog, where they post videos, comments and photos (see for example the blog of Gorka, Javi and Nuria). It’s definitely a project to highlight the aspirational side of the Bacardi brand, it looks interesting, and I’m sure it’s generating quite some PR buzz in Spain, but I can’t help thinking it’s way to last year’s Junior Lucky Bastard project launched by 55DSL.

File under: bacardi, spain, travel

Travelzoo optmistic about online advertising in 2004

on January 9, 2004 by Martina Comments

Travelzoo, one of the largest sellers of travel advertising on the Internet, sees higher demand for online advertising in the year 2004. The company bases its view on the number and volume of insertion orders for advertising in 2004 that it received by the first week of the new year. The note has been expressed in a press release in which, Elizabeth Rose, Senior Vice President of Strategy at Travelzoo, commented:

“”We are very pleased with the number and volume of insertion orders that we have already received for 2004. In 2003, travel companies hesitated about making long-term advertising commitments. The combination of economic recovery and strong competition is now creating advertising demand, and also great travel values for the consumer.”

In my opinion, it’s a little bit too early to express such a statement, anyway I appreciate such a bravery to come up with a positive and stimulating (for the advertising industry) note.

File under: 2004, online advertising, positive prediction, travel, travelzoo

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