Now in its third year, the Lindt Gold Bunny Hunt has become Lindt’s primary Easter marketing strategy, creating fun for all chocolate lovers. This year’s Hunt saw DraftFCB Sydney create an enormous illustrated Swiss Easter wonderland (think Where’s Waldo/Wally) in which the elusive Lindt Gold Bunny hides in different locations every few days. Read more…
Virgin Mobile in Australia has launched a new site that uses the old gem of an online treasure hunt. The bonus here is that 25 awesome bikes are being given away every day during the campaign. First you browse the bikes, choose the one you like, then follow the clues to discover where it is. Once you find it first, it’s yours to ride away… Read more…
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