Tag archives: trident

Trident’s Bohemian Rhapsody

I like chewing gum advertising, because the product is by nature so dull and impossible to differentiate that advertising becomes the key to its success. And sense of humor is 99% of the times the key to grab consumers’ attention and get them to chew more and chew better. The latest TVC for Trident’s Fresh is beautifully shot, mildly surprising and quite entertaining, three ingredients that mixed together guarantee any campaign an honorable mention here on Adverblog, even if the bold choice of Bohemian Rhapsody as sound track might horrify the Queen’s (and Wayne’s World) hardcore fans. Read more…

Trident online DVD experience

Last year we had the Friends of Bright by Orbit, today, from Trident, we have a new crazy online chewing experience. It’s the new Trident website, consisting of an ironic corporate presentation explaining the art of making great chewing gums. Created by AKQA, the site “plays like a DVD” divided in video chapters and with some nice extra content to better understand what Trident is about. A very good online experience, which lacks a little bit of interactivity but surely is sticky enough to expose people for at least five minutes to the Trident brand. Update: it looks like users who visit the site from the US are redirected to the ugly US version of the Trident site. If in this version you see a link to the UK site, then click there to see the teletubbies I’m talking about. Otherwise, try this link which takes you to the .swf containing the DVD: http://www.tridentgum.co.uk/library/flash/tridentfactory/tridentfactory.swf For those of you who are not able to access the site, I’ll add a few more screenshots below…

Read more…