AdForum presents a provocative TV spot (opens .mpg) created by DDB Paris for Hasbro and its game Cluedo. The copy in the video says: Last year, New York Policemen arrested 3854 innocent people. Maybe they need more practice. Cluedo. The great detective game. Nice advertising concept, excellent soundtrack.
On New Zealand News Peter Griffin writes about new forms of advertising that try to replace Tv spots. Big brands are investing in particular in viral marketing. Among the examples quoted in the article, the cyber tree “Ecotonoha” created by Nec is amazing. An excellent example of viral marketing, online branding and ecological commitment.
adidas advergame advergames advertainment advertising ambient marketing australia belgium best brazil coca-cola email marketing facebook fashion france germany google heineken ikea infographic italy japan marketing mobile content mobile marketing msn nike nokia online ads online advertising online campaign online marketing print advertising rich media samsung sms spain sweden tvc twitter uk video of the day viral marketing volkswagen wieden + kennedy