Digital advertising and marketing: only the best ideas worldwide, since 2003

Huggies hijacks olympics with Baby Championships

on August 21, 2012 by Bridget Comments

Huggies Korea takes on Pampers (official olympic sponsors) with this YouTube/UGC campaign “Baby Championships“. Babies and cats have always been top of the charts for UGC. It’s interesting to see a brand transform what is pretty bland UGC content into something that’s shareable. Read more…

File under: huggies, olympics, UGC, youtube

Autodance : every advertiser’s dream

on May 13, 2012 by Bridget Comments

Every advertiser’s dream - create a service that people actually want to use to in order to create their own content about your product and share it with all their friends. The trick with this kind of approach is often brand relevance. What I like about this launch campaign for “Just Dance 3″ is that the user generated content is so strongly linked to the product experience itself which is inherently social, (a little silly), but fun .

The user generated content galaxy [infographic]

on June 23, 2011 by Martina Comments

User generated content has become such a huge part of our digital life that we don’t even realize its business impact anymore. Facebook, Youtube and even the old-fashioned Myspace would not be as big as they are without UGC. How much content is produced? This infographic recaps the impressive numbers. And raises an interesting question on how much money Facebook and Youtube are actually making from UGC content they start owning once you upload it.

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