Tag archives: uk

Just-Eat Kidnap

Ahhh celebrity chef’s. Is there no getting rid of them? Just-Eat, a food home-delivery service, have thrown UK celeb chef Anthony Worrall Thompson in a van and promised to keep him in captivity until he sees the error of his celebrity chef ways. They have invited the public to follow his plight and allow them to ‘get their own back’ through an interactive video where you get to slap Anthony round the face with a sprat, a mackrel and even a squid!

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Audi’s Ultimate Paintball Challenge

Safety might not be guaranteed, but this Audi’s idea looks like a lot of fun for sure. A paintball challenge were “players” chase each others driving the latest Audi RS 4 Avant with high performance paintball guns on the bonnets of each car. A great way to showcase the car’s driving performance as well as to engage Audi fans and make them say “I wish I was driving that!”. Read more…

The T-Mobile’s Candid Camera

T-Mobile is out with a new unconventional campaign. Once again, more than the offline action itself, it’s the TVC like a “recap” video of the action that is aimed to generate word of mouth and awareness.

The concept to communicate here is pretty straightforward. Nobody likes nasty surprises when it comes to telephone bills. Same on the streets, nobody likes to receive an unexpected, unfair ticket, as a candid camera kind of action clearly shows.

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Orange My Movie Poster

Ever wanted to star in a movie? In the UK, Orange gives you the opportunity to star at least in the movie “poster”. The latest chapter of the ongoing project The Feed has a twist that I really like. A Facebook app asks you a few questions to create the basic plot, then every week, one of the ideas submitted by the fan is selected and an artist creates a bespoke movie poster. Read more…

IKEA’s pillow fight

One of the things that I love about Ikea’s campaigns is that they are often playful, they communicate sentiments of joy, love and fun before even talking about the products they aim to promote. It’s a great branding concept that this TV commercial by Mother London fully accomplish to deliver. Read more…

Who first thought to milk a cow?

Have your ever asked yourself who has been the first man who thought to milk a cow? Cravendale has the answer. Once again milk marketing is brilliant.

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Umbro & The NY Blackout

A lot of people claim they are often boring, but I’m a big fan of animated commercials. And this 2 minutes video by Umbro is lovely executed even if, I must admit it, it lacks a bit of energy. Read more…

Doritos presents: The rise & fall of Esteban Ortega

Very cool integrated campaign just released by Doritos in the UK. The rise & fall of Esteban Ortega is a beautiful 2 minutes TVC supported by an additional gaming layer to activate consumers on Facebook or through their mobile devices, both iOS and Android. Read more…

Animated Tattoo for Ballantines

From WorkClub in London comes a series of live artistic events for Ballantines, called ‘Human API‘. Different artists create work (and leave an impression as per the brand’s positionng). The process is streamed live through facebook and influenced by the audience through facebook chat and Twitter. The example below shows a 100% permanent impression, done by tattoo artist K.A.R.L. As the video explains, the live interaction was rounded off with an animation video, triggered by a mobile marker within the tattoo.

I like the first person camera view and the expression “Powered by Human API” (which is after all the most complex yet ready-to-use interface available). Related live art projects in the past include Beck’s Live Studio by Dare which played user-remixed music to the artists and the 24hr Session with Maroon5 for Coke by W+K London. I find notable that the project’s doco is a vital part of the strategy. The videos are indeed the message and can achieve a bigger reach than the interaction itself.

Other ‘Human API’ events feature ice sculptor J.A.M.I.E. (below) and graffiti artist 45 R.P.M. (what’s with all the dots?) spraying interactively. I like how the user photos are incorporated into 45′s physical piece inside of those screens.

The doco of J.A.M.I.E. shows him cheerily hacking away at an ice robot. If you are of an impatient disposition, jump to 2:07 and see the melting ice robot dance. That’s something I hadn’t seen before.

Bombay Sapphire 4D show in London

3D projections shows are no longer a novelty. But even if the idea isn’t new anymore, the quality of the executions and the creative twist can still surprise us. The show organized in London by Bombay Sapphire is a great example of this. Two days ago they illuminated with 3D projections (4D because of the sounds) the Battersea Power Station. If you watch the video, you will see the effect is pretty amazing.

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