Digital advertising and marketing: only the best ideas worldwide, since 2003

SMS fever in the UK

on November 5, 2003 by Martina Comments

Ananova reports today that the number of text messages sent in the UK reached a record high last month. According to the Mobile Data Association, 1.73 billion messages have been handled by the four mobile networks.

File under: mobile messages, sms fever, uk

SMS mania in the UK

on October 7, 2003 by Martina Comments

In a press release the Mobile Data Association (MDA) says that 55 million sms have been sent daily across the UK last August. In August 2002, the number was lower, with “only” 45 text messages sent. A total of 1.69 Billion texts were sent person-to-person throughout August 2003. Futhermore, I pass you the link to an article today on The Advertiser in which it’s said that a well-known London clinic, The Priory, is treating patients addicted to sending text messages. “Psychologists claim many people have now embraced texting as a way of avoiding telling their partners things they dare not say to them face-to-face“. As the REM used to sing… It’s the end of the world and you know it!

File under: mania, numbers, sms, uk

UK advertising spend growing

on June 4, 2003 by Martina Comments

According to Nielsen Media Research total UK advertising spend was up 4% in April and TV - the biggest medium in terms of expenditure - increased by more than 8% year on year. The news is reported today by Claire Cozens on Media Guardian.

File under: ad spend, uk

Adverblog