Tag archives: us cellular

Listen to the blogs

Bloggers and blogs’ readers leaving comments on the entries are the ultimate focus group. Adweek (sub. req.) explains U.S. Cellular through G Whiz carried out a market research listening to what potential college-age consumers were saying on their blogs. G WHIZ is a subsidiary of Grey Global Group specialized in targeting the youth segment. The Wall Street Journal also has a (free!) article on this topic.