Tag archives: usage

Podcasting is not a flash in the pan

A new study from market research agency BMRB suggests that over 10% of the adult population have already downloaded a podcast in the last six months and figures will continue to grow. Digital Bulletin reports that in the UK over 7.9m adults could be downloading podcasts over the next six month, representing a unique opportunity for brands to advertise on already successful podcasts or create new (high quality) branded audio content. BMW docet?