V.Smile, an educational game console for young children will be promoted with a viral marketing campaign developed by Big Picture Interactive. A viral email campaign will target parents with children aged 3-5-year-old, inviting them to visit the microsite launch.vsmile.co.uk. The campaign offers prizes including a family holiday worth �1000, a year’s supply of ‘Duracell’ batteries, and family tickets to live UK events. In the press release, Emily Nichols, Brand Manger at VTech, says:
“We wanted to move away from the more traditional marketing techniques with the launch of V.Smile to reflect the progressive product we are promoting.”adidas advergame advergames advertainment advertising ambient marketing australia belgium best brazil coca-cola email marketing facebook fashion france germany google heineken ikea infographic italy japan marketing mobile content mobile marketing msn nike nokia online ads online advertising online campaign online marketing print advertising rich media samsung sms spain sweden tvc twitter uk video of the day viral marketing volkswagen wieden + kennedy