Tag archives: valentine’s day

R/GA helps out in the love department with Valentweet

Got an office crush (or two or three)? Have the R/GA Office Cupid break the ice by sending a Valentweet for you. Their office cupids (and copywriters) will help you out. Let the R/GA Office Cupid know whom you fancy, and they’ll tweet them a custom message on your behalf. Via R/GA’s Ben Smith. View the site here.

Ted Williams: The Golden Voice of Love

CP+B has produced this Valentine’s Day campaign for KRAFT Mac & Cheese using Ted Williams — Ted records your Tweets for the ones you love. For every #voiceoflove Tweet he receives, KRAFT will donate 100 boxes of mac & cheese—up to 100,000 boxes—to Feeding America. Read more…

Heineken Serenades for Valentine’s Day

Wieden+Kennedy Amsterdam is helping to ignite romance this Valentine’s Day with the launch of a fun new Facebook application called ‘The Serenade’. Read more…

Football on Valetine’s Day?

And if you want to go even more trash for Valetine’s Day, try this website by Puma. What do you do when Valentine’s Day falls on game day?

The English version is nice. The Italian one… not sure I want to receive a video that from my boyfriend… looks a bit too menacing…

A touch of romance

If you don’t take Valentine’s day too seriously, you might have fun with Romance Novel Yourself. Silly but quite viral online application that let you or your partner star on the cover of a romance novel.

Happy Valentine’s day… from Ford

In Belgium, Ford allows users to send special Valentine’s SMS with branded love messages for uninspired lovers. Actually Ford gives people the opportunity to send free personalized messages, but if someone is (sadly) out of ideas, some suggestions are provided. For example: “Vandaag ligt de FOCUS op mijn liefde voor jou en als bewijs stuur ik je duizenden kusjes“… which means (if my Dutch is still good enough) something like “Today the fire (FOCUS) of my love is for you and as a sign I send you thousand kisses”…

Be my Valentine

There isn’t much out there to “celebrate” Valentine’s day online. After last year’s Love Tatoo I would have expected to find more viral ideas playing with the Valetine’s concept. I just found out about this online game by Indian agency Innoken which has launched “Be My Valentine” (which isn’t exactly an advergame). In Italy, icecream brand Algida has created a special site for “San Valentino” promoting its Magnum icecream as a Forbidden Fruit. Virgin Mobile Australia has launched a viral campaign for Valentine’s day, called Dr. Date (via Random Culture). There is something more in the mobile industry. In Germany Mindmatics has created Valentine Loveline for T-Mobile and Douglas Parfumeries and Enpocket has partnered with Sprint and Match.com to present a Valentine’s sweepstake (and promote a new mobile dating service).

Valentine’s Day on Lycos

Valentine’s Day searches have increased 172 percent over the past week. It seems like women are short of ideas for this year’s presents. Lycos says while Valentine’s gifts for him made the top 10 list of most popular Valentine’s Day-related searches, Valentine’s gifts for her did not. In fact, searches for gifts for him are four times more popular than gifts for her. The other reason might be that men have already bought a Trilogy for their loved women and don’t need other ideas… I’m trying to convince myself this is the reason, not the fact they aren’t going to buy any present Here you can also check out the most popular Valentine’s Day search terms.

Chocolate and Valentine’s Day

Chocolate brand Ferrero celebrates Valentine’s Day in Italy with a dedicated web site. The site presents Ferrero’s products Valentine’s special edition (Mon Cheri, Rocher, Raffaello), a love trivia, and some editorial content with excerpts from famous love stories in the literature (Lancelot and Ginevra, Romeo and Juliet, Anthony and Cleopatra). The creative is by DGT Media, which also created a series of online ads running on the main Italia portals. If you’re interested in real chocolate wine and Valentines, and you live near Worcester, MA, you might enjoy this event organized by Peter Caputa.