Interactive agency New Media Maze has developed an online advertising campaign to promote Universal Pictures’ movie Van Helsing, which will be soon released on DVD and video. As explained in the press release the campaign aims to drive pre-orders and sales online and in stores by reminding people of the excitement of the adventure. The creative will raise mass awareness of the special features and DVD extras of the Van Helsing movie. Michelle Byrne, Account Director at New Media Maze comments:
“A full webpage/screen advert has been created featuring high quality video, allowing us to use a large amount of space to create a high impact ad unit. The creative will feature the title’s key art, high quality video footage and incorporate the sexy �Brides of Frankenstein� imagery to maximise appeal to the male audience.”adidas advergame advergames advertainment advertising ambient marketing australia belgium best brazil coca-cola email marketing facebook fashion france germany google heineken ikea infographic italy japan marketing mobile content mobile marketing msn nike nokia online ads online advertising online campaign online marketing print advertising rich media samsung sms spain sweden tvc twitter uk video of the day viral marketing volkswagen wieden + kennedy