British Airways launched an online video encouraging families to reconnect. Published last month, it aim is to help promote flight services that connect North America with India. The long form content tells the story of a mother in India detailing the pain of separation that has been caused by not seeing her son for since he was 17. [Warning: tissues may be required.]
The best creativity is often about creating experiences and content that your consumers love. Adidas seems to have scored with some video content featuring Leo Messi kitted up in the latest gear – including the new F50 boots – and a few hundred LED lights. Read more…
In France Nike Stadium and Pigalle Paris have teamed up to support local basketball team having a strong sporting and social background. The project is called “AMATEUR BASKETBALL” and for their first initiative they’ve chosen a team called Goutte d’Or Basket Bali based out of Barbès, one of the most ethnic-mixed neighborhood of Paris.
I’m sure you will love Inception Park, a short video directed by Fernando Livschitz, which mixes pure genius, an apparent complete nonsense and wonderful photography. In a tribute to Christopher Nolan, Fernando of Black Sheep Films transformed Buenos Aires in an amusement park, with roller coasters flying above the streets and gigantic rolling cups coming in & out buildings. A lovely work. Enjoy the ride. Read more…
If you are a geek, a gamer and/or a commuter you’ll love this video. Kind of a geeky remake of Falling Down. Perfectly amusing to kick-off a new week. But hopefully your Monday’s start hasn’t been so challenging
In the Fall is a short, hand drawn animation that shows a man accidentally falling off a tall building. As the man falls his entire life quickly flashes before his eyes. Steve Cutts’ super idea and execution is amusing and insightful. It’s a beautiful melancholic short film, a great reminder we should never lose perspective and get trapped into work. Read more…
Nice one by Santo London and my good friends at Diesel. An online spot that looks like a musical and celebrates ideas and stupidity.
A lot of people claim they are often boring, but I’m a big fan of animated commercials. And this 2 minutes video by Umbro is lovely executed even if, I must admit it, it lacks a bit of energy. Read more…
Coming out of the closet was the easiest part. Beautiful recruitment mockumentary for the Muddy York Rugby Football Club, Toronto’s gay rugby team.
Pretty impressive commercial made in Japan for the Fujifilm X100 digital camera. Images are beautiful and strong and definitely not very “commercial”. Read more…
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