Digital advertising and marketing: only the best ideas worldwide, since 2003

Video of the day: The Secrets of Videogames Sound Design

on March 23, 2012 by Martina Comments

Today we share a great short documentary that will surely fascinate videogames fans. The guys at Rev3Games show us how ridiculous monster sound effects are created just using voices (and some studio magic). For people like the guys at Wabi Sabi Sound, the motto of their daily job is: if you can’t find the creature, be the creature. Awesome. Read more…

File under: documentary, sound design, video of the day, videogames

The World Is In Play

on February 27, 2012 by Martina Comments

Yeah, I know this Sony PS Vita commercial will give you the feeling of a déjà vu. But, still, I find it beautiful, dramatic, emotional and it definitely make me like Sony and possibly inspires me to play videogames. Read more…

File under: playstation, sony, tvc, videogames

Honor to the player. Thank you, Michael

on October 10, 2011 by Martina Comments

Michael is an average looking guy who plays with the PlayStation. Michael is one of us, gamers, geeks, and lovers of beautiful commercials. “Michael” a 2 minutes short movie, featuring characters from more than a dozen games that have appeared on PlayStation videogames. From Call of Duty to Assassin’s Creed (and many more!), the characters honor Michael and all the gamers out there that every day allow them to come to life, to survive, to win.

File under: best, deutsch, playstation, videogames

Grow your very own action hero

on September 24, 2011 by Martina Comments

Bruce, by Tom Judd is an award winning animation that explores how advances in open-source synthetic biology allow a young man to grow his very own action hero. I have to warn you, you might find this video creepy and rather disturbing. But it’s a great work, with an important message to the humanity. So I would recommend you to watch, think and possibly share.

File under: art, video animation, videogames

Paintball wars in slow motion #video

on September 13, 2011 by Martina Comments

A videogame style paintball match shot in one take with the Phantom Flex @ 1,000 fps. It isn’t exactly what I would call an “educational” clip but I think you’ll agree with me it’s a pretty cool video. Kudos to the director Saman Keshavarz and the rest of the crew for the amazing execution.

File under: geek, slow motion, videogames

Super Mario in a Box

on September 12, 2011 by Martina Comments

The more digital we get, the more I love simple super smart and kind of vintage projects like this: a videogame in a box. A version of Super Mario as physical game you control using the knob on the side of the box.

File under: geek, videogames

Battlefield 1943 and the community challenge

on June 1, 2009 by Martina Comments

Videogames marketing is fascinating because brands like EA and Ubisoft always try to take the promototion game to the next level, playing smartly with new tools and ideas. The latest example is related to the release of Battlefield 1943. EA has just announced a worldwide community challenge that, when achieved, will reward players by unlocking a fourth map called Coral Sea.

The WWII Coral Sea map will be unlocked when the multiplayer community achieves 43M kills on Xbox Live and the same number on PlayStation Network. Players will be able to track the progress of their respective console communities at www.battlefield.com/1943. Love the idea of challenging consumers to get together in order to receive a community reward.

File under: community marketing, videogames

Wario Land - Shake it

on September 23, 2008 by Mark Comments

The new Nintendo Wii game ‘Wario Land - Shake It’ is taking it’s shaking very seriously. The game is controlled by shaking the Wii, which is nicely translated into the promotional website (shake buttons to load). But even better is the YouTube channel for the game. We’ve seen similar concepts, but this is a YouTube’s first. See for yourself!

File under: videogames

Woods can walk on water

on August 21, 2008 by Mark Comments

A year ago, a Tiger Woods PGA Tour 08 player posted a video on YouTube showing a new feature of the game: the Jesus shot. In the Jesus shot you see Tiger Woods hitting the ball while standing on water. Right now an EA Sports reaction pops up in which we see the real Tiger respond. Nice to see how EA Sports follows and reacts on consumer generated content around their brands.

Via Illegal Advertising

File under: tiger woods, videogames

Nivea, stay on the good side

on October 23, 2006 by Martina Comments

The new videogame “Splinter Cell: Double Agent” features a series of in-game product placement by Nivea. The brand aims at reaching the male 18- to 34-year-old market by featuring its product in the main character’s hotel bathroom as well as through in-game billboards with slogans like “There are many faces of evil. Don’t let yours be one of them” or “The ‘Good Guy’ almost never has a beard” etc… An extremely basic mini-site and a series of online sweepstakes are also part of the promotional effort. While the investment in in-game product placement could be considered interesting, the implementation of the campaign on the web looks rather weak. I believe much more could have been done to promote both the videogame and the link with the Nivea brand. Also the prize “meet the game developers” is not really appealing, not even to hard-core gamers which probably aren’t even in the Nivea’s target audience.

File under: nivea, product placement, videogames

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