Tag archives: viral marketing

Do it for Denmark! – ovulation-based travel discounts

Danish travel agency Spies are back with yet another clever take on the positive side-effects of traveling. Last time they sent two Solar Charging Dummies on holiday - one in Denmark and one in Spain to prove that the latter would be more (sexually) charged after a week in the sun. Read more…

NIKE RUN LIKE ME

There are loads of runners in Tokyo right now for a big running event this week, the Tokyo Marathon 2013. Joseph Tame is one of the famous runners of the Tokyo Marathon, every year he runs with his unique running style and costume. 2012 July, a project called “RUN LIKE ME” by Nike Japan, he had pledged to run longer, and he wanted all Facebook fans to help him do it. For every ‘like’ the RUN LIKE ME page receives, Joseph ran 100 meters more. You can watch Joseph’s running experience recap, powered by the Nike Lunar Glide 4, the shoe designed to cushion your stride and enable you to run longer.

Please watch the video and you will see how it worked.

Subaru minicar music player

In order to tell Subaru’s collision-avoidance technology called ‘EYESIGHT’, Subaru equips the pair of forward-facing stereoscopic cameras mounted inside of mini cars. Not only the mini cars have the cameras, but they have sound speakers within. The film will tell you how the collision-avoidance technology works at chaotic environment. In addition, you can enjoy listening to the music composed by Subaru mini cars!

Read more…

Buyral professional clicking

The secrets of viral marketing are eventually unveiled. It’s so good to see that an agency decided to come out clean and tell the truth, with exclusive behind the scenes images and interviews with the professionals of the clicking industry. Read more…

A smart Facebook scam for good

Now this is an awesome viral idea: take advantage of a popular scam technique on Facebook to spread the “virus” of AIDS awareness. On December 1st, the World’s AIDS Day, popular Brazilian radio station Mix FM posted on its Facebook page two very sexy videos, featuring a gorgeous man and a very hot girl. A lot of fans were attracted to the the videos and watched them, not being aware that the videos, without their permission, were automatically publicly posted on their Facebook timeline. Read more…

TED goes back to the future

Nice viral marketing for Prometheus, Ridley Scott’s Alien prequel.  I’m not a big sci-fi fan but I find it interesting that TED has become uber-mainstream and can now be used as a viral teaser for a blockbuster film.

You can read the full post here but screen writer Damon Lindelof thought it would be incredibly cool to have one of the characters from the film give a TEDTalk from the future. Read more…

Lady Kaga

This is a viral film to promote Japanese local city Kaga located in Northern Japan. Kaga is famous for hot springs and fresh fish (of course, sushi), it takes about 2.5 hours from Kyoto by train, I hope you will be welcomed by Lady Kaga at the station… Read more…

Heineken’s user generated Walk In Fridge

Heineken booked a nice viral success with the recent Walk In Fridge commercial. Within a couple of weeks it got over 5 million online views. IllegalAdvertising.com is now pointing at a user generated Walk in Fridge, spoofing the commercial. Production is pretty slick, so probably no consumers involved, but that doesn’t spoil the fun.

Durex balloon animals

So simple, so on product en and so funny. Love it.

Update: Director Superfad points at some fun outtakes. Read further to watch.

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FIFA Street 3

To promote the new football game FIFA Street 3, EA Games just released this cool new viral. It shows some high quality extreme football from Mexico. They sure used some 3D add-ons, but that doesn’t make it less interesting. Anyhow, it’s made by W+K Amsterdam and launched across Europe.