Digital advertising and marketing: only the best ideas worldwide, since 2003

All you need is Visa

on July 7, 2006 by Martina Comments

Grey London for Visa. This award has won the bronze at the recent Cannes advertising festival (outdoor cat. Banking, Investment & Insurance). Sexy? Not really…

File under: visa

Visa Olympic advergame keeps Mac users out

on October 10, 2005 by Martina Comments

Do you know the Hard Rock Café motto “Love all, serve all”? I think any interactive agency should always keep it in mind. Even if we (Mac users) represent just a tiny 4-5 percent of the online population, you need to keep in mind we are very likely to be influentials and early adopters. This said, here comes my question: why did Wild Tangent develop an advergame for Visa which only works with Internet Explorer and kicks out Safari and/or Firefox (Mac) users? It’s the Torino 2006 Olympics advergame, and in the Olympic spirit it should allow everybody in! If you’re a curious PC user, here’s the link to the game. If you’re a Mac user, just look at the screenshots.

File under: advergame, olympic games, visa, wild tangent

vVisa “wise” internet marketing

on February 26, 2004 by Martina Comments

In its case study presentation, iMediaconnection talks this week about Visa and its MSN minisite developed to target small-business owners. The site isn’t flashy but, according to Visa, it’s very effective in communicating the offer. The article is interesting also because it covers the theme of “co-branded” initiatives. Doug Fitzsimmons, Associate Creative Director, Tribal DDB Los Angeles , commented: “Everybody wins with a strong co-branded site. The host gains content, the advertiser gains an audience. If it’s done well, both strengthen their brands by association and added value for their customers.”

File under: co-branded site, internet marketing, msn, visa

Visa partners with MSN for online push

on February 18, 2004 by Martina Comments

Ads throughout the MSN network are promoting the Visa Extras program for small businesses. MediaPost talks in depth about the campaign which also features a micro-site developed by interactive agency AKQA.

File under: small business, visa

Visa gets ready for the Paralympic

on August 28, 2003 by Martina Comments

141XM has launched a new Web site promoting Visa International’s sponsorship of Paralympic Summer Games next year in Athens. The Web site is highly accessible and, for example, contents can be synthesized and read aloud by special Web browsers for the blind. Read more on AdWeek.

File under: accessibility, branding online, paralympic, summer games, visa

Visa’s online branding strategies

on August 26, 2003 by Martina Comments

Increase the awareness of Visa’s sponsorship of Nascar. This the main goal of Visa’s online promotion to build a relationship with a loyal and high affinity audience. On iMediaConnection you can find campaign insights from the latest Visa’s year-long branding program.

File under: campaign insight, online branding, visa

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