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Tag archives: volkswagen
Catch a VW Golf GTI on the Bannerbahn
If you have ever waited for the traffic lights to turn green while sitting in a Golf GTI, you know why people drive them. The GTI is about horse power and about speed. And this is exactly what Dutch agency Achtung! translated into a fun, playful campaign for the German car brand: Try to catch a GTI on the “Volkswagen Bannerbahn”. Read more…
New mega-productions are raising the stakes
Although putting a lot of money in super produced commercials is not new, we can wonder if the recent multiplication of these breathtaking films are pure coincidence or if they are setting new standards.
Driving the SuperBowl
We are a few days away from the Super Bowl and, as usual, the energy and the curiosity are building around the commercials that will be broadcasted during the final. Let us do our due diligence then, covering some videos that are trying to score the winning touchdown, for example, in the automotive industry. So here you’ll see the ads by Mercedes, Toyota, Audi, Volskwagen and Kia listed in order of (personal) preference. I would love to know how would you list the! Read more…
VW Day of the Dead
Day of the Dead is probably one of the most reknowned mexican traditions. Also, Mexico is the country where the last (old) Volkswagen Beetle was made, so this year Grupo W came up with a simple nice idea to celebrate a car that is now gone: an altar honoring it.
With a nice craft and soundtrack, this site is a good way to prove that Flash can still be useful
VW - The Original Click
Pretty nice idea from Volkswagen using the Youtube channel. You start watching a video that shows how so many great songs have been copied, destroyed and reposted. These clips sometimes get more clicks than the originals. So in this VW video the ads that get displayed give the message that VW uses only 100% Genuine Parts. If you click on the banner it redirects you to the original song from the original artist. Nice use of Youtube.
Video of the Day: VW Polo Dad
Here is one for all the dads in the world. DDB London’s video pulls all the heart strings the father of a girl can possibly have. From the title you can guess how the story ends… Read more…
Volkswagen 2012: The Bark Side
Funny one, check VW’s 2012 SuperBowl Commercial teaser, a group of dogs barking the Imperial March from Star Wars:
The New Beetle in Html 5
Volkswagen is celebrating the release of its 21st Century Beetle with a pretty interesting Html 5 website that shows the history of the iconic car scrolling on the vertical axis from 1945 to 2011.
Volkswagen loves gambling. And consumers do too
Selling a car on the base of its fuel consumption is not an easy task. And I can think about the faces of the creatives when they were told the USP for a Volkswagen Golf was the fact that it can drive for over 1500 km on a single tank of fuel. So kudos to Norwegian agency Try for creating such a nice integrated campaign that kicked off on TV and “exploded” online creating buzz and consumer engagement.
VW Canada - Drive until ________
Volkswagen in Canada have come with an idea to use one of their facebook fans to be the creative on the next TVC they produce. They’ll get to pick the script, the car, the cast, add music and edit the spot. They will also be featured in the online credits. From reading some of the fan posts they also have some nice ideas…
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