Digital advertising and marketing: only the best ideas worldwide, since 2003

VW GTI Play The Road

on December 4, 2013 by Mark Comments

Volkswagen and Underworld collaborate on an innovative project that allows you to create music as you drive. The innovative app reads how and where you drive, translating it into music live. The app gets speed and RPM data from the GTI’s on-board computer. The steering acceleration and location data is calculated from a combination of the accelerometer, gyroscope and GPS receiver present in the iPhone. All of the data collected is filtered and smoothed before use. Read more…

File under: best, vw

VW turns post box into recycling bin

on September 3, 2012 by Bridget Comments

The challenge to advertising any eco-friendly product or service is to make sure that the ad itself upholds the values behind the product. Instead of creating a print ad about VW’s BlueMotion range of eco-friendly cars, Ogilvy Cape Town used the advertising production budget to pay for postage and created an insert that allowed anyone to post the magazine (once no longer needed) to a recycling plant.

File under: ogilvy, print advertising, vw

New Beetle Shark Cage

on August 20, 2012 by Bridget Comments

We see an incredible amount of product placement/integration for cars but the lastest move from VW cannot go unnoticed. As sponsor of the 25th anniversary of shark week on the Discovery Channel they’ve built an underwater shark cage in the shape of the new beetle.

File under: product integration, product placement, vw, vw beetle

Make-up and driving boom

on June 22, 2012 by Mark Comments

This just won gold at Cannes and I thought it was a nice execution of a simple insight - women are dying in their cars because they apply make-up while driving. They used a prominent make-up vlogger who offers tips on application of make-up….. Read more…

File under: cannes gold, germany, vw

VW - The Original Click

on May 24, 2012 by Mark Comments

Pretty nice idea from Volkswagen using the Youtube channel. You start watching a video that shows how so many great songs have been copied, destroyed and reposted. These clips sometimes get more clicks than the originals. So in this VW video the ads that get displayed give the message that VW uses only 100% Genuine Parts. If you click on the banner it redirects you to the original song from the original artist. Nice use of Youtube.

File under: volkswagen, vw, youtube

Video of the Day: VW Polo Dad

on May 14, 2012 by Tim Comments

Here is one for all the dads in the world. DDB London’s video pulls all the heart strings the father of a girl can possibly have. From the title you can guess how the story ends… Read more…

File under: ddb london, volkswagen, vw

The Great Volkswagen Art Heist

on October 13, 2011 by Mark Comments

They say that beauty is in the eye of the beholder. But if Volkswagen Canada has their say, beauty will be in the hand of the person who’s stealing it. At least that’s the idea behind an ongoing out-of-home campaign celebrating the launch of the 2012 Jetta. Read more…

File under: art, best, Jetta, vw

Golf Roulette

on September 7, 2011 by Mark Comments

Agency Try/Apt, Norway turned E6, the Norwegian equivalent of Route 66, into a roulette board using Google maps and StreetView. The site asked Norwegians to place their bets on how far a Golf BlueMotion could run on a single tank of fuel. If the car car stopped on your spot, it would be yours.

File under: norway, vw

VW GTI Experiment: What does your car make you feel?

on May 25, 2011 by Mark Comments

GTI Experiment is an interesting experiment developed by DDB Spain for the new Volkswagen Golf GTI, using some techniques of biosensory measurement with the help of GFK (a scientific research center) and some famous bloggers in Spain so they could tell what do we look and feel when we presented in front of a Golf GTI.

File under: ddb, experiment, gti, spain, volkswagen, vw

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