We see an incredible amount of product placement/integration for cars but the lastest move from VW cannot go unnoticed.  As sponsor of the 25th anniversary of shark week on the Discovery Channel they’ve built an underwater shark cage in the shape of the new beetle.
Pretty cool AR app for the new VW Beetle. You need to download the app and then point your smartphone/tablet at the outdoor posters to get the full experience. It’s nicely produced. The video below demonstrates this but I really wonder how many consumers will go to all that effort just to watch an ad? Read more…
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