Another competition… In the UK, Walkers crisps has launched a promotion to give away an iPod mini every five minutes. On each Walkers’ packet buyers find a ten digit code they can text or email in order to enter into the next five-minute draw to win an iPod mini. A microsite supports the initiative providing people with hints and tips on the best time to submit their code. The site also provides music news in partnership with NME.com
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