Digital advertising and marketing: only the best ideas worldwide, since 2003

Tag archives: Web analytics

At last, a way to measure online ads

on June 17, 2003 by Martina Comments

Michael Totty, on the WSJ, and republished on The Detroit News talks about advertising metrics.

Marketers have long quoted John Wanamaker, the Philadelphia retailer who famously said, “Half my advertising is wasted. I just don’t know which half.” With the Web, online marketers say, they finally know which half.

File under: , ,

Advertise here

Popular posts

Tags

adidas advergame advergames advertainment advertising ambient marketing australia belgium best brazil coca-cola email marketing facebook fashion france germany google heineken ikea infographic italy japan marketing mobile content mobile marketing msn nike nokia online ads online advertising online campaign online marketing print advertising rich media samsung sms spain sweden tvc twitter uk video of the day viral marketing volkswagen wieden + kennedy