Tag archives: web campaign

Bankers Stories

More than other banks Societe Generale went through difficult times during the last year or so. To regain credibility after the Jerome Kerviel affair, they decided to launch an online campaign to show the faces and tell the stories of the people that make Societe Generale a reliable bank.

They created a website, called Bankers Stories where a dozen of employees from around the world explain their vision of their work and how it contributes to the economic growth of the country or simply of the context they work in. Althought the concept of the campaign isn’t particularly innovative, I’m impressed by the quality of the videos, that makes the whole project interesting and worth being discovered also by those (like me) who couldn’t care less about Societe Generale. via