Nike Free shoes are super comfy and flexible, you can squeeze them with your hands and now also with your… face! Nike Free Face is a fun web application just launched in Japan that allows you to bend, twist and control the Nike Free sole using the power of your face through a webcam. Read more…
Very cool use of webcams and of interaction with consumers/fans. For the Sour’s ‘Hibi no Neiro” the cast was selected from the actual Sour fan base, from many countries around the world. Each person and scene was filmed purely via webcam.
At first sight it looks exactly like HBO Voyeur (which is not a good thing), but if you have a better look you realize it’s an enhanced version of the award winning Big Spaceship project.
This website, launched in Sweden by Starring for Atava, an insurance company, actually brings you live action broadcasted directly from the webcams of the users who want to be part of it.
From The Netherlands, the country where the Big Brother was invented, now it’s time for WK (Webcam zitten), which I think translates into something like “sitting in front of a webcam”. It’s a reality show (this time it’s real, not fake as the Heidies… ops!). The site is all in Dutch, but to understand what’s going on I can share with you the concept Floris has explained to me. 10 people have to sit one week in front of their webcam, 24/7. Sleep, eat, etc. Every day they get an assignment via a popular radio station. The contestants also have to gain votes, so they write to blogs, call tv-stations etc. to make themselves famous. By the end of the week only one person survives the ordeal and wins a year of free housing (the contest is linked to a bank who does mortgage consultancy via a webcam). The agency behind it is Qi.
adidas advergame advergames advertainment advertising ambient marketing australia belgium best brazil coca-cola email marketing facebook fashion france germany google heineken ikea infographic italy japan marketing mobile content mobile marketing msn nike nokia online ads online advertising online campaign online marketing print advertising rich media samsung sms spain sweden tvc twitter uk video of the day viral marketing volkswagen wieden + kennedy