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Unravel Tiger’s secret

on October 23, 2006 by Martina Comments

Via Contagious, I’ve found out Tiger: unravel the secret, an impressive advertising project by Leo Burnett Singapore for the new Tiger beer campaign. Tiger: unravel the secret is a short movie which investigates the past and the secret of Tiger beer success.

Nike, hybrid but lovely (and smart)

on October 12, 2006 by Martina Comments

Nike has recently put online The Rise of the Hybrids, a series of three lovely animated webfilms to promote its Air Max 360 shoes “One Time Only”. Created by HunterGatherer, the videos are, as I said, lovely. They combine different art styles such as cubism and children book illustrations to create an animated path through evolution. I’m not sure the added value they provide to the shoes promotion, but I like them as an expression of art, and therefore as they support Nike as a brand.

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