Digital advertising and marketing: only the best ideas worldwide, since 2003

Victoria’s Secret widget

on December 9, 2008 by Laurent Comments

To promote its website on its last and highly longed-for fashion show, Victoria’s Secret put a massive and rich widget forward. Loyal to the site it represents (fully developped in flash, with tons of materials), it offers a lot of content with videos, pictures and news feed.

I am convinced widgets could be a very good opportunity for brands, but they are too often used as shallow gadgets, with no marketing purpose, or just as an excuse to show your brand is up-to-date … Even if this one from Victoria’s Secret offers nothing innovative, it is well designed, and it can rely on the aspirational strength of the brand.

The Chanel 2.0 world

on July 22, 2008 by Martina Comments

Chanel is a terribly fascinating fashion brand, and even I cannot call myself a fashion victim, I look at it with admiration and enormous respect.

Their digital presence and ideas is exactly what you expect from them: a simple yet classy presence with a touch of innovation. This is what you perceive by visiting Chanel.com, now featuring a full page video with an amazing fashion show.

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