Tag archives: wild tangent

Visa Olympic advergame keeps Mac users out

Do you know the Hard Rock Café motto “Love all, serve all”? I think any interactive agency should always keep it in mind. Even if we (Mac users) represent just a tiny 4-5 percent of the online population, you need to keep in mind we are very likely to be influentials and early adopters. This said, here comes my question: why did Wild Tangent develop an advergame for Visa which only works with Internet Explorer and kicks out Safari and/or Firefox (Mac) users? It’s the Torino 2006 Olympics advergame, and in the Olympic spirit it should allow everybody in! If you’re a curious PC user, here’s the link to the game. If you’re a Mac user, just look at the screenshots.