Time to start talking about Cannes Lions potential winners. This one for me is a serious candidate: Facebook 1914. Imagine if Facebook had existed 100 years ago during World War I. Imagine living the War through the words, the images, the emotions of Leon Vivien, a French soldier sent to the front to fight for his country, to fight for his life. Leon’s page featured eight months worth of content, and has been updated daily, telling the story live, for the past two months, using the images and the resources from the Museum of the Great War archive. Read more…
adidas advergame advergames advertainment advertising ambient marketing australia belgium best brazil coca-cola email marketing facebook fashion france germany google heineken ikea infographic italy japan marketing mobile content mobile marketing msn nike nokia online ads online advertising online campaign online marketing print advertising rich media samsung sms spain sweden tvc twitter uk video of the day viral marketing volkswagen wieden + kennedy