Digital advertising and marketing: only the best ideas worldwide, since 2003

Coke brings Australia to Scandinavia

on October 30, 2006 by Martina Comments

A very rich (and nice) website by Emerge Wunderman for Coca Cola Zero. The Zero is More site supports an offline campaign currently running in the European Nordic region. As you can quite easily understand when visiting the site, Zero is More aims at a core targetgroup iof males between 18-24 years old. There is a lot of cool & sexy content to explore (even too much, maybe), so if you want to go directly to the best part, click on the lady’s portrait on the right and take part in the Zero Boot Camp.

File under: coca-cola, wunderman, zero is more

The KA boys

on February 12, 2006 by Martina Comments

In France, Ford gets inspiration from the movie “The Full Monty” to launch a series of funny videos and a micro-site to promote its KA model. The KA Boys campaign, created by Wunderman, gives a shake to the traditional Ford’s communication approach, generating word-of-mouth especially among women who will surely laugh at these improbable strip teasers… [via Marketing Alternatif]

File under: ford, france, ka boys, wunderman

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