Tag archives: Y&R

The subtitles hijack

Here comes a fantastic, barely legal, example of disruptive (and free) media placement. The right message, at the right time, to the right audience. This is the winning trick of media planning and advertising, right?

Let me start from the beginning… All around the world when you live outside the US and you don’t have access to services like Netflix or iTunes, you download American TV series from pirate websites. Breaking the rules is the rule to get access to great fresh content without waiting for the episodes to be localized in your own language. However a lot of the people who download the shows in English don’t know the language well enough to understand what the heck they are saying on the screen. So they download translated subtitles in the form of .srt files. Read more…

Twitpoker for success

How can a small new business with zero brand presence on social media gain over 1.5 million impressions in one day? Well, looks like gambling is the answer… Pick five influential tweeters, put them around a poker table and broadcast the game on the Web, allowing their followers to help them playing their hands. Read more…