Ikea gets tactical with Obama
I love tactical marketing actions as they are so much able to reinforce the coolness of a brand. Ikea latest action is a great example of smart tactical marketing. In the US they launched a guerrilla action and a website riding the way of Obama’s arrival at the White House.
The idea is simple: when you move into a new home, you’d like to furnish it according to your style and personal living needs. Well, if you go on EmbraceChange09, you can pretend to be Obama for a few moments, and organize the Oval Office the way you want.
The same idea has also been brought to life in a DC metro station, where visitors can experience a “real” Oval Office furnished only with Ikea’s products.
via Adivertido.
I love how they incorporated many different elements into a single campaign to carry the theme through their online, offline and guerrilla marketing. I also like how they tapped Obama-mania but didn’t go overboard, and actually created something that people would like to interact with, because they can pretend to be the President for a day. Great stuff!
http://thefutureofads.com/2009/01/19/ikea-to-embrace-change-and-decorate-oval-office-for-obama/
So cool & so effective !
As we like
Nice but where is the stripper pole?
::nods::
. Why? Well, I’ve posted on a bunch of blogs, but finally decided to do a whole series on the topic: http://www.ikeafans.com/blog/tag/obama/ .
.
And I personally feel IKEA’s got a LOT better claim to having something in common with the new administration’s goals than Pepsi
Obviously I’m not exactly without bias here, but Green practices are something near and dear to my heart, and one of the main reasons I like IKEA so much