No printing is necessary to activate Burger King's new augmented reality banner showcasing the fast food giant's Value menu. Viewers can hold up any old dollar bill to their web ams and get a taste of what the greenback can buy. They can also use their faces to make like The King.

via Creativity magazine

This is cool. I've heard about other augmented reality projects, but most are only available on I phones. This is accessible to a much wider market. I did have a little trouble getting it to load though. Are they advertising this anywhere?

Posted by: Morgan at October 30, 2009 05:23 PM

We've done something for Audi A5 Sportback (italian market), made with Flash using your Pc webcam and launched with an adv page on Wired Italia.
You can try it here.

Posted by: Fred at November 9, 2009 04:42 PM