A very strong communication idea by Publicis Mojo to support the CALM campaign (New Zealand Campaign Against Landmines). Open the ketchup small bags and discover the drama of landmines. Definitely impressive.
In 89 countries walking on a mine is still the routine.
Found on Adfoblog.
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I thought this advertisement was innovative and creative. Also, a great example of interactive media which is basically what i wanna do with my life. If you’d like to see more examples of interactive media and my opinions/thoughts/humorous comments…
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